“I settled on a game called I am a contribution. Unlike success and failure, contribution has no other side. It is not arrived at by comparison.” ― Benjamin Zander
I’ve worked building mission driven startups (Etsy, BarkBox, Managed by Q) for 10 years. I produce socially innovative and responsible content, products, events, and experiences. I have a deep understanding of what motivates communities and the people who build them.
In 2005, I was a goldsmith, selling my work on a new site called Etsy. Within a few months I was a top seller and a community leader. Etsy invited me to join in and help the founding team build this website that was dead set on changing the world's economy. The magic, as I saw it, was in motivating, educating, and bonding the community. I helped run community 'teams', built the Etsy Seller Education division, created and developed powerfully motivating content, lead hundreds of online and in person events for hundreds of thousands of creative entrepreneurs.
As a founding team member at BarkBox, I merged my passion for building community from scratch with animal welfare. I created an award-winning 'BarkHappy' (customer experience) team, and an innovative 'BarkGood' (social good) team. I launched apps for the animal rescue space, created brand-building and socially responsible events and experiences. I also saved a few hundred animals along the way.
I’ve successfully carved a space for myself, my values, and my products within startups. I know how to start with nothing and build layer by layer to create work others are clamoring to invest their time and money in. I do this with honesty, humor, badassery. I work hard, and use grit, innovation, and curiosity to bring ideas, products, events to the next level.
I build community and brand building events, projects, and teams!
Etsy Success Symposium
Etsy's First Seller Conference
The Etsy Success Symposium was Etsy's first conference - an annual in-person and online event that brought together the Etsy community for a day of workshops and community building. Called "the Community of Commerce, in action" this event engaged the Etsy seller community and brought community magic only felt online, to a physical space.
BarkBuddy iOS App
A Tinder-style App for Adopting Dogs
Product managed a mobile application from concept to launch. BarkBox's social good mission was to create products that solved the pet homelessness problems with innovation. BarkBuddy launched to make the dog adoption process easier. Featured by Time, Today.com, TechCrunch, DailyMail, mentioned on Late Night with Jimmy Fallon and was featured by Apple in the App Store.
Managed by Q LA Launch
Built community, team, and managed new accounts
Headed outreach to over 300 local LA startups via guerilla marketing campaigns. Used the new market to invent, test, and launch new processes for account management, increasing efficiency. Screened, interviewed, and hired various staff roles.
Trained new staff; created training materials and procedures for the LA market.
Social Media Campaign for DOG for DOG
Instagram campaign that received 55k+ submissions (including submissions from @TunaMeltsMyHeart, @SnoopDogg, @Toms) and grew DOG for DOG's Instagram account from 1.5k followers to 15k followers in one week. Coverage from The BarkPost landed them in the 'Trending on Facebook' list for the very first time. The campaign also helped feed thousands of shelter dogs.